About Us

In 2020,
We launched Mini Cuddles, a brand rooted in love, sustainability, and value. Designed especially for UK families and launched exclusively in John Lewis, Mini Cuddles quickly became a trusted name among parents seeking beautifully made babywear that's gentle on skin and conscious of its impact.
What Makes Us Different ?

For babies
Every Mini Cuddles piece is soft, snug, & thoughtfully designed to support your baby's comfort and movement.

For the Planet
We use eco-friendly materials, sustainable packaging, & ethical manufacturing practices because we believe every choice matters.

For Parents
We're here to support you with high quality, well priced baby essentials that reflect your values & your love.


A Brand with a Big Heart
Mini Cuddles is more than just babywear. It's a movement toward conscious parenting. A community built on trust. And a promise to future generations. Our products are designed to last, to be loved, and to leave a lighter footprint on the planet.
TOGETHER, LET’S WRAP OUR BABIES IN LOVE—AND IN A FUTURE WHERE EVERY CUDDLE IS KIND.