Privacy policy

Last Updated: August 21, 2025

This Privacy Policy describes how Mini Cuddles ("we", "our", "us") collects, uses, and discloses your personal information when you visit or make a purchase from our website www.minicuddles.uk (the “Site”). Mini Cuddles is owned and operated by FIRST STEPS BABYWEAR UK LTD, a company registered in the United Kingdom.

We use Shopify Inc. to host our e-commerce platform and process transactions.

Personal Information We Collect

• Contact Details: Name, address, phone number, email
• Order & Transaction Details: Products purchased, order value, payment method, shipping info
• Payment Information: Card details or payment platform info
• Account Info: Login credentials, saved preferences
• Device and Usage Info: IP address, browser type, cookies, session data
• Customer Support Communications

How We Collect Data

• Directly from you (e.g. order placement, forms)
• Automatically (cookies, analytics)
• Third-party service providers

Our Lawful Basis

We process personal information based on contract, consent, legitimate interests, or legal obligations under UK GDPR.

How We Use Your Information

• Provide and personalise the Services
• Process and fulfil orders
• Communicate with you
• Send marketing (if opted in)
• Detect and prevent fraud
• Comply with legal obligations

How We Share

With Shopify, payment gateways, delivery partners, marketing partners (if consented), legal authorities, corporate affiliates. We do not sell your data.

Cookies

We use cookies for functionality, analytics, and marketing. Manage through your browser.

Your Rights

Access, rectify, erase, restrict, object, withdraw consent, portability. Contact: care@minicuddles.uk

Data Retention

We retain data only as long as needed to fulfil purposes, including legal compliance.

Children’s Privacy

We do not knowingly collect data from children under 16.

International Transfers

Data may be processed outside the UK (e.g. Shopify in Canada/US) with safeguards.

Security

We use technical and organisational measures to protect personal data.

Shopify Role

Shopify acts both as Processor (for store operations) and Independent Controller (e.g. for fraud detection, analytics).

Third-Party Links

Our Site may link to other sites not covered by this policy.

Updates

We may update this policy. Continued use indicates acceptance.

Contact Us

Email: care@minicuddles.uk
Address: First Steps Babywear UK LTD, Lewis Building, Bull Street, Birmingham, UK B4 6EQ