Our Modern Farmer collection delivers a contemporary and highly functional reimagining of countryside life through a playful, urban lens. Blending a grounded, farm-inspired palette with modern, clean colour accents, fabrics are robust yet soft: think stone-washed twills, essential denim, soft jerseys, flannel shirts, padded gilets and classic plaid. The story is completed by playful graphics: cute geometric animals, simplified tractor line work and fun farm-patch appliqués – perfect for those everyday adventures!